Last updated on March 16, 2026

This Privacy Policy outlines how V INDUSTRIES, operating under the brand String Scape, collects, uses, stores, and protects your personal data when you visit our website or make a purchase from us.

We are committed to safeguarding your privacy and handling your data responsibly. By using our website, you consent to the practices described in this policy.

We may update this policy from time to time. The "Last Updated" date at the top of this page will reflect any changes. We encourage you to review this page periodically.

1. Information We Collect

We collect the following personal data when you browse our website, create an account, or place an order:

• Identity data: your name
• Contact data: email address, phone number, and delivery address
• Transaction data: details of purchases made on our website, including items ordered, amounts paid, and payment method used
• Technical data: IP address, browser type, device information, pages visited, and time spent on the website, collected automatically via cookies and tracking technologies
• Communications data: any messages or queries you send us via email or contact forms

We do not collect sensitive personal data such as financial card details directly — these are handled exclusively by our payment gateway partner.

2. How We Collect Your Information

We collect data through the following means:

• Directly from you: when you place an order, fill out a form, or contact us
• Automatically: via cookies, the Meta Pixel, and analytics tools when you browse our website
• Third parties: such as payment gateways and our website platform (Odoo) in the course of processing your order

3. How We Use Your Information

We use your personal data for the following purposes:

• Order fulfilment: processing your payment, confirming your order, and arranging delivery
• Customer support: responding to queries, complaints, exchange requests, and damage or wrong-item claims
• Legal compliance: maintaining records as required under applicable Indian law
• Marketing: sending you promotional emails about our products and offers, where you have consented to receive them. You can opt out at any time (see Section 7)
• Website improvement: analyzing traffic and user behavior to improve our website experience
• Advertising: serving you relevant ads on Facebook and Instagram via the Meta Pixel (see Section 5)

4. Sharing Your Data with Third Parties

We do not sell your personal data. However, we share it with the following third parties strictly for operational purposes:

• Payment Gateway: your transaction data is processed securely by our payment gateway partner (such as Razorpay or equivalent). We do not store your card details on our servers
• Courier and Logistics Partners: your name, phone number, and delivery address are shared with our courier partners (such as Shiprocket and their associated courier network) solely for the purpose of delivering your order
• Odoo: our website and order management platform stores your account and order data as part of normal operations
• Meta (Facebook/Instagram): behavioral and purchase data may be shared with Meta via the Meta Pixel for the purpose of ad targeting, conversion tracking, and Custom Audience creation (see Section 5)
• Legal authorities: we may disclose your data if required to do so by law or in response to a valid legal request from a government or regulatory authority

We do not share your data with any other third parties without your explicit consent.

5. Meta Pixel and Ad Tracking

Our website uses the Meta Pixel, a tracking technology provided by Meta Platforms, Inc. (Facebook/Instagram). The Meta Pixel may collect the following when you visit our website:

• Pages you viewed
• Products you browsed or added to cart
• Purchases you completed
• Your IP address and browser information

This data is used to:

• Measure the effectiveness of our Facebook and Instagram advertising campaigns
• Show you relevant ads on Facebook and Instagram
• Build Custom and Lookalike Audiences for advertising

Meta's use of this data is governed by Meta's own Privacy Policy, which you can review at facebook.com/privacy/policy. You can opt out of Meta's ad tracking through your Facebook/Instagram account settings under Ad Preferences, or via the Your Online Choices tool.

If you wish to prevent the Meta Pixel from collecting data on our site, you can install the Facebook Pixel Helper browser extension or use a browser that blocks tracking scripts.

6. Cookies

Cookies are small text files placed on your device when you visit our website. We use cookies to:

• Keep your shopping cart and session active
• Understand how visitors use our website (analytics)
• Support ad tracking via the Meta Pixel (see Section 5)

You can choose to accept or decline cookies through your browser settings. Please note that declining certain cookies may affect the functionality of our website, including the checkout process.

7. Your Rights Under the Digital Personal Data Protection Act (DPDPA) 2023

Under India's Digital Personal Data Protection Act, 2023, you have the following rights regarding your personal data:

• Right to access: you may request a summary of the personal data we hold about you
• Right to correction: you may request correction of inaccurate or incomplete data
• Right to erasure: you may request deletion of your personal data, subject to our legal and operational obligations
• Right to withdraw consent: you may withdraw your consent to marketing communications at any time by emailing us at support@stringscape.co
• Right to grievance redressal: you may raise a complaint regarding how your data is being handled by contacting us at support@stringscape.co

We will respond to all valid data requests within a reasonable timeframe.

8. Data Retention

We retain your personal data for as long as is necessary to fulfil the purposes outlined in this policy, including for the duration required under applicable Indian tax and business laws (typically 7 years for transaction records).

For customers who have only browsed our website without making a purchase, technical and cookie data is retained for a standard period in line with our analytics tools' settings.

If you request deletion of your data and there is no legal obligation requiring us to retain it, we will action the request promptly.

9. Data Security

We are committed to ensuring that your personal data is secure. We have appropriate technical and organizational measures in place to prevent unauthorized access, disclosure, or loss of your data. These include:

• Secure HTTPS encryption on our website
• Restricted access to customer data within our team
• Use of PCI-compliant payment processing via our gateway partner

However, no method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

10. Data Breach Notification

In the unlikely event of a data breach that affects your personal data, we will notify you via the email address on record as soon as reasonably practicable, in accordance with our obligations under the DPDPA 2023. We will also notify the relevant authorities where required by law.

11. Children's Privacy

Our website and products are not directed at children under the age of 18. We do not knowingly collect personal data from minors. If you believe a minor has provided us with personal data, please contact us immediately at support@stringscape.co and we will take steps to delete it.

12. Third-Party Links

Our website may contain links to third-party websites. This Privacy Policy applies only to our website. We have no control over third-party sites and are not responsible for their privacy practices. We recommend reviewing the privacy policy of any external site you visit.

13. Contact and Grievance Officer

If you have any questions about this Privacy Policy, wish to exercise your data rights, or have a complaint about how your data is handled, please contact us at:

V INDUSTRIES No. 12, Rainbow Nagar, Gandhi Nagar Post, Kurinjipadi Taluk, Cuddalore, Tamil Nadu – 607308

📧 support@stringscape.co 🕙 10 AM – 6 PM IST, Monday to Friday (except Indian public holidays)

We will acknowledge your request promptly and resolve it within a reasonable timeframe.